Pricing Policy - Our Commitment to Fairness and Sustainability
We have had to raise our ceremonial cacao prices at the beginning of 2026. We would like to briefly explain why we have taken this step and assure you that these prices are still fair and support our continued focus on quality, ethics and traceability.
At VAICACAO and we only raise prices when we note that the livelihoods of our farmers and ourselves require this. As a small ethical business, it is important for us that all (including ourselves) are paid fairly. We are building our business slowly, and developing longterm networks of trust and exchange.
You have probably read of the rise in cost of Cacao beans since 2024, and over that time we have been doing our best to hold prices steady and accept market fluctuations. However, operating costs for us and for the farmers we work with have risen sharply in the past year and it is time to adjust our prices accordingly. Our new prices in 2026 are designed to meet the impact of the ongoing global energy crisis, widespread inflation of goods and services, and the impact of climate change on Cacao harvests in Central America.
Cacao farming is becoming increasingly difficult, and it is thanks to the strength and perseverance of farmers in the country of origin that we can continue to deliver unique Cacao to your homes. But during our regular visits to the plantations, we have learned that it is becoming increasingly difficult for the farmers to earn a livelihood and retain their key workers, many of whom, particularly the younger generation, see more opportunities in the cities or abroad.
Clearly you can find cheaper Cacao for sale online, mostly from Peru, Ecuador or Africa. Many of these brands are simply repackaging Cacao mass intended for chocolate production or confectionary as "ceremonial grade", when in truth it has little in common with the finer Cacaos on the market, which genuinely deserve this description. In comparison to our respected competitors in Germany, VAICACAO remains very fairly priced, with a cup of our Cacao (20g) costing between 2.25€ and 2.50€, depending on whether you buy the 180g or 400g packages.
We want you to know that we are doing everything to keep unnecessary costs low, we choose to concentrate on the product, which we believe speaks for itself. We avoid fancy packaging and expensive marketing, using recyclable materials and growing our customer-base through word of mouth.
When you shop at VAICACAO, you support our project and help us in our commitment to the ethical production of unique Cacaos. Our commitment to sustainability and the well-being of our farmers is undeniable. The loyalty of customers like you has been instrumental in bringing about positive change in our industry.
We promise you that we will continue to offer the best quality and to ensure that the price you pay for our Cacao is used efficiently to secure the livelihoods and futures of the farmers and to cover our running costs. Our ethos revolves around social and ecological sustainability, reduced plastic use and minimal waste generation. Charging a fair price is important to protect our artisanal processes and maintain our partnerships with farmers.